As soon as the budget is approved and the general concept of the project is adopted by the committee, the Publicity in-charge (I/C) would have to work doubly hard and tripling fast. The awareness and participation rate of the event would depend heavily on the Publicity I/C.

Many people have the tendency to view the Publicity I/C as one who is extremely adept at designing. I personally feel that it should not be the case. Although it would be a gift if the Publicity I/C has some experience in designing, it should not be seen as a must. Currently, there are many printing companies that provide free designing services. Also, the task of designing can always be delegated to other committee members, volunteers or subcommittee members. The Publicity I/C should instead be creative, develop publicity strategies and lead the team in achieving them.

 7 Steps in Developing Publicity Strategies:

1.  Identify the theme of the project
2. Brainstorm various avenues of publicity with given constraints (of time, manpower and budget)
3. Fuse the project theme into all publicity materials
4. Synchronise the various publicity avenues and ensure consistency
5. Seek approval of content from committee
6. Delegate tasks to members
7. Create a timeline and schedule
8. Monitor outreach